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Kim Kardashian Unveils New Blonde Look For Fashion Week
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9 Sep 2017 06:10 AM EST

Reality star and fashion icon Kim Kardashian helped kick off New York Fashion Week with a platinum colored bang. First spotted at Tom Ford's spring/summer 2018 show earlier in the week, insiders stipulated that Kim's icy blonde hair might be a wig - but over time experts heard the lowdown on the hairy truth from Kim herself, who shared an instagram post about the process, writing "last time I went platinum... I dyed it in one sitting and never gave it the proper time... this time, I sat there 12 hours straight. Then, we did another 5-hour session. In the end, SO worth it." Explaining that it took hairstylist Chris Appleton 17 hours to create the platinum hue. With that type of investment, don't be surprised if Kardashian keeps the blonde for the foreseeable future.

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