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'It' Could Have 'Get Out'-Style Staying Power At Box Office
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13 Sep 2017 05:45 AM EST

“It” has managed to pull in a genre record-shattering 123 million dollars opening this past weekend. It’s the third highest opening of the year, and it comes on a 35 million dollar budget. The movie is now the cheapest movie ever to earn a more than a hundred million its first weekend. The other major horror successes of 2017 took advantage of strategic release dates and built-up audience interest in a similar way. Jordan Peele's “Get Out," also hooked the attention of moviegoers who wouldn’t usually go to a horror film.

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