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A new promotion by Dorito's may be getting attention for all the wrong reasons. PepsiCo CEO Indra No
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7 Feb 2018 04:24 AM EST

A new promotion by Dorito's may be getting attention for all the wrong reasons. PepsiCo CEO Indra Nooyi is getting some heat for snack products geared specifically towards the fairer sex. PepsiCo - which also owns Lays and Cheetos - has come under fire after Nooyi discussed women’s supposedly meek snack-consuming habits in a Freakonomics interview. When host Stephen Dubner asked Nooyi to describe the difference, she gave an example using Doritos, saying men enjoyed licking Dorito dust off their fingers with “great glee,” but women did not, then adding that women “don’t like to crunch too loudly in public,” suggesting females are too refined or self-conscious to eat that way. And when asked if PepsiCo was playing around with the notion of creating “a male and female version of chips,” Nooyi confirmed that they were indeed. Naturally, what ensued was a viral response over social media, with the phrase “Lady Doritos” trending on Monday, as prospective crunchers took to Twitter and Facebook to comment on the gender politics on display in the snacking industry.

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