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Teens And Millennials Are Making Gucci Cool Again
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14 Dec 2018 03:59 AM EST

90s fashion is making a huge comeback and "logomania" was a such a massive part of 90s fashion. So, it should come as no surprise that Gucci is doing well with younger consumers. According to Business Insider, Gucci nearly doubled its sales in 2018 with consumers under 35 accounting for 55% of those sales. Gucci's creative director, has moved the brand into a millennial and teen-friendly direction by showcasing pop culture references and hip designs. Celebrities like Lil Pump and Kylie Jenner have also popularized the brand by showcasing it on Instagram and in music.

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