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The Impossible Burger Will Be Available At Grocery Stores Starting Tomorrow
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1 Oct 2019 05:32 AM EST

California grocery stores are in for a treat. The newest plant-based meat alternative is hitting shelves tomorrow. Impossible Foods debuted version 2.0 of its Impossible Burger earlier this year to rave reviews from consumers. According to Gizmodo, even critics have a hard time distinguishing the soy-based burger from real beef. The mass-market rollout officially starts tomorrow in Southern California from San Diego to Los Angeles. Additional nationwide rollouts will be announced as production ramps up to meet anticipated demand.