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Elon Musk's Tesla Factory In Germany Makes No Sense
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18 Nov 2019 02:13 AM EST

Tesla CEO Elon Musk announced last week that a new factory is planned for Germany, in the Berlin area. This is a bad idea. The European auto industry already has too many factories for the region's level of demand. The European auto market also isn't growing. A shift to electric vehicles could happen, but it would be far more sensible for Tesla to take over an existing plant or hire a manufacturer to build its cars. Musk's addiction to storytelling is driving this decision.